Uganda Management Institute (UMI) CIM Digital Dilpoma in Professional Marketing
Introduction
The Digital Diploma in Professional Marketing is aimed at marketers in operational, supervisory or management roles who want to develop their digital marketing knowledge and skills. Suitable for digital marketing managers, digital specialists and marketing managers who want a better understanding of digital.
Course Details
Mandatory Modules
Digital Strategy
Unit 1: Digital disruption – Understand the strategic implications of the disruptive digital environment – Generate relevant insights into key emerging themes in the digital marketing environment
Unit 2: Digital Planning – Develop strategic recommendations in order to acquire, convert and retain customers – Deliver an agile response to changing customer behaviours
Unit 3: Delivering success – Manage and optimise key channels and content within a digital enhanced strategic plan – Apply key digital measures to analyse social, sentiment, search and site behaviour
Assessment: Assignment A work-based assignment broken down into research, plan and report
Driving Digital Experience
Aims of the module Customer behaviour has dramatically changed with the digital revolution. This module provides insights into the digital customer experience. Organisations need to adapt to this
Changing market and take action to fulfil their strategic needs.
Unit 1: Customer insights and innovation – Generate relevant insights into digital customers
– Appraise trends and innovation in the digital experience
Unit 2: Digital metrics and analytics – Identify and assess digital metrics and analytics – Recommend digital performance indicatorsUnit 3: The digital user experience – Illustrate the customer journey – Recommend methods to improver user experience
Assessment: Assignment A work-based assignment broken down into research, plan and report.
Mastering Digital Channels
Aims of the module Digital channels present opportunities and challenges for organisations to effectively compete and engage with their customers. This module drives strategic comprehension for management and growth of digital channels, as well as critical factors concerning compliance.
Unit 1: Channel strategy and compliance – Describe the strategic options for channel selection – Define requirements for legal compliance in digital campaigns
Unit 2: Managing digital channel implementation
– Demonstrate effective management of digital channels in practice – Recommend methods of online community management
Unit 3: Channel conversion optimisation and growth – Illustrate how to improve conversation rate for digital channels – Appraise current and future channel developments
Assessment: Assignment A work-based assignment broken down into research, plan and report.
Entry Requirement
To qualify for this programme,
• Participants ought to have been educated up to Uganda Certificate of Education. Uganda Advanced Certificate of Education, CIM Diploma
• In addition, participants must have worked in a marketing environment for a minimum of three years.
Tuition Fees
Level 3,4,5,6: Ug.shs.350,000= Per Paper
Level 7: Ug.shs.400,000=
Exams
Level 3: 100 Pounds
Level 4: 120 Pounds
Level 6: 140 Pounds
Level 7: 165 Pounds
Memebership and Application: 60 Pounds