UMI Postgraduate Diploma in Marketing Management (DMM)

As companies change, so does their marketing organization. Marketing is no longer a company department charged with a limited number of tasks, it is a companywide undertaking. It drives the company’s vision, mission, and strategic planning.

Marketing includes decisions like who the company wants as its customers; which of their needs to satisfy; what products and services to offer; what prices to set; what communications to send and receive; what channels of distribution to use; and what partnerships to develop. In the current modern and competitive business environment marketing management gives you the leading industry standard of achievement.

Course Details

PROGRAMME CONTENT

Semester One:

Management Skills Improvement
Management Information Systems
Research Methodology
Quantitative Methods in Decision making
Digital and Marketing Communication
Customer Experience and Service Management

Semester two:

Strategy and Strategic Marketing
Global Marketing
Driving Innovation and Metrics
Industrial Marketing
Consumer Behaviour
Business and Company Law