UMI Postgraduate Diploma in Marketing Management (DMM)

By | February 25, 2022

UMI Postgraduate Diploma in Marketing Management (DMM)

As companies change, so does their marketing organization. Marketing is no longer a company department charged with a limited number of tasks, it is a companywide undertaking. It drives the company’s vision, mission, and strategic planning.

Marketing includes decisions like who the company wants as its customers; which of their needs to satisfy; what products and services to offer; what prices to set; what communications to send and receive; what channels of distribution to use; and what partnerships to develop. In the current modern and competitive business environment marketing management gives you the leading industry standard of achievement.

Course Details


Semester One:

  1. Management Skills Improvement
  2. Management Information Systems
  3. Research Methodology
  4. Quantitative Methods in Decision making
  5. Digital and Marketing Communication
  6. Customer Experience and Service Management

 Semester two:

  • Strategy and Strategic Marketing
  • Global Marketing
  • Driving Innovation and Metrics
  • Industrial Marketing
  • Consumer Behaviour
  • Business and Company Law